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In 2020, the outbreak of the Covid-19 pandemic has changed all areas of life, including the skin care and beauty industry. Below is an overview that Pacos has researched and synthesized.

In 2020, the outbreak of the Covid-19 pandemic has changed all areas of life, including the skin care and beauty industry. Here are the changes and new trends in the beauty industry that are predicted in 2021.

Skin care and beauty needs

According to WGSN (New York-based Trend Forecasting Company), Covid-19 has had both positive and negative effects on women's beauty needs.

For example, wearing a mask regularly can cause facial skin to encounter some problems such as dirt, acne, dermatitis, etc. This makes women more concerned about daily skincare products. Moreover, the world pandemic has limited people's going out, even in places where they have to stay at home for many consecutive months. The lack of exposure to natural space has significantly affected the health of the body in general and the skin in particular. Staying indoors for too long makes the skin drier, besides, the time of human contact with electronic devices also increases compared to normal, which makes the skin quickly dull and acne. Moisturizing products such as mineral sprays, moisturizers, etc. are also more concerned. The pandemic not only affects health but also affects mental health. This is also one of the causes of poor skin health. Since then, women have increased their search for products that both care for their skin and help relax and reduce stress.

Consumer behavior

“Shopping online” is probably one of the prominent keywords in 2020 and promises to be even more popular in the coming years. Buying goods on e-commerce sites helps people limit going out to avoid the spread of disease and also saves more costs. The items that women are most interested in shopping for are cleaning, disinfecting, facial moisturizers, etc.


Some trends

  • DIY (DO-IT-YOURSELF): This is the trend of self-beautifying at home with beauty recipes from natural ingredients. This trend is completely consistent with the current and future epidemic situation of the world.
  • The rise of cosmetics with natural ingredients: This is a smart trend of women when products with natural ingredients are mostly safe and suitable for all skin types in skin care or treatment. skin damage. Some outstanding natural ingredients such as aloe vera, cucumber, green tea, etc. are especially popular.
  • Products aimed at protecting the environment: This is a particularly significant trend for the development of climate change today. The application of modern biotechnology, energy optimization solutions to replace old technology in the production of products will actively contribute to protecting the planet of man.
  • Not only women but also men are increasingly interested in skin care. Cosmetic brands need to quickly catch up and launch a variety of product lines suitable for this potential audience.

Skin care and beauty is an exciting, colorful field. As the Covid-19 pandemic shows no sign of ending, there will certainly be more new trends in the future.